Blog Income Report Q4 2016 Plus 2017 Goals

Q4 was obviously our best quarter for Distilled Dollar, because of YOU!

Seriously, Thank you!

This post will detail my blog income report Q4 2016, and I’ll also outline my 2017 Blog Goals.

Again, THANK YOU for contributing to an amazing year. The success of Distilled Dollar is leaps and bounds beyond what I thought possible a year ago. I still recall wishing that by December I would have a few hundred visitors each MONTH. I hit that goal within the first few months and now I see a few hundred visitors DAILY.

Okay, onto the actual income report:

Blog Income Report Q4 2016


(I’m current in Hawaii and away from my other computer with the picture of the $ figures. In short I made $550 in revenue and spent close to $1,000 in expenses.)

I should really be calling these Blog Loss Reports 😉

On the revenue side, I turned down another ~$1,000+ on sponsored content requests.

I’m happy to check out your product, but I rarely find something that fits. Long time readers know I advocate for free financial apps.

My biggest source of revenue came from SoFi this quarter. I negotiated my referral fee away so you end up with $300 when you refinance using SoFi. I still receive a smaller referral now, so as you can tell, I do receive some benefits.

For expenses, I’m happy to say we booked our FinCon 2017 tickets! We’re super excited about attending this incredible personal finance bloggers conference in October, and wish we could have made it this year.

Other expenses primarily focus on consulting. I’m all for DIY activities, but sometimes, it is more cost effective to just get someone on the phone and work through the issues. In this case, I’ve benefited many, many times over from the advice I’ve received. Blogging tends to take time to generate serious revenue, so I’m not concerned about there being a net loss this quarter.

Blog Income Report Q4 2016 and 2017 Goals 2

(^^^Helps to know what I was able to ramp up to in 2016^^^)

2017 Blog Goals:

1) Consistently post 3x each week

2) Do a book review at least once a month (Reading is one of my frugal hobbies)

3) Optimize my navigational bar and recommendations by building out pages (How to Start a Blog, Podcast, PC Review) by end of Q1

4) 250,000 visitors to Distilled Dollar by end of Q4 (10x of my 2016 stat of 25k visitors)

5) 100,000 podcast downloads by end of Q2 (listen here or on iTunes)

6) Create an awesome money course and launch it by end of Q2 (I’m jazzed up to be partnering up with my podcast co-host, Grant from Millennial Money.)

7) Improve on my writing skills by reading 3 books by end of Q1

8) Emails 100% optimized in Q3 (After the course is completed, I want to spend some time developing the look and feel.)

9) Explore ad options and see if it even makes sense for my site.

10) Enjoying FinCon in October (seriously. Can’t. WAIT! :))

11) Figure out Pinterest by end of January (Apparently, Pinterest is super cool, so I gotta get on that.)

12) Figure out SEO by spending at least a day a month learning more about it and updating my site to reflect what I learned (Similar to Pinterest, SEO is something I should be paying attention to!)

Is there anything you want to see more or less of on Distilled Dollar in 2017? What are your side hustle (or primary hustle) goals for this year?


19 comments… add one
  • Jon @ Be Net Worthy Jan 13, 2017, 6:15 am

    Well done Matt! You’ve put some good goals out there for 2017. I still have to think through mine, but if I’m half as successful as your site, I’ll be happy! 🙂

    Looking forward to what’s in store for 2017!

    • Distilled Dollar Jan 13, 2017, 3:01 pm

      Thank you Jon! I’m also looking forward to seeing your site grow as well. My notification on Alexa puts you, Green Swan, and Apathy Ends as “similar sites,” which is an honor imo. All great sites.

  • Cindy @ Smart Family Money Jan 13, 2017, 8:06 am

    I think you forgot the numbers picture.

    I love your goals! I am also going to FinCon in October. I will say hi if I see you!

  • FinanceSuperhero Jan 13, 2017, 10:19 am

    I like the goals, and I have always appreciated that your heart is in the right place with your blog, Matt. That’s a big part of why your readers keep coming back – you’re not just selling out and trying to promote garbage financial products.

    Pinterest is pretty great – you’re right about that. I’ve just started developing my presence there in earnest and have seen a decent uptick in traffic so far. I still have some nuances to tweak, but I think the time investment has been worthwhile so far.

    • Distilled Dollar Jan 13, 2017, 3:04 pm

      Thank you! That means a lot to me, as a part of me is tempted to take the short term gains, but then the other 99.9% of me says no! 🙂

      Pinterest will be interesting! It is nice to hear that people are receiving traffic, in a relatively short time frame too.

  • Tawcan Jan 13, 2017, 2:08 pm

    I’m looking forward to meet you in person at FinCon! ☺️

    • Distilled Dollar Jan 13, 2017, 3:13 pm

      Thank you Bob! FinCon is going to be a great time!

      P.S. Best of luck on your 2017 15k dividend goal!

  • Financial Panther Jan 13, 2017, 4:25 pm

    The podcast is awesome Matt! Great goals you’ve got laid out here. I too need to figure out that Pinterest game. I don’t have any idea how to use it properly.

    • Distilled Dollar Jan 13, 2017, 7:28 pm

      Thanks!! We’ve been having so much fun with the podcast.

      As soon as I piece together Pinterest, I’ll try to follow up to see if you’re still looking for info on how to get things rolling.

  • Kyle Jan 14, 2017, 8:07 am

    Awesome numbers and great to have your goals on paper. I just started my blog and enjoy seeing the progress of others than I have followed from the beginning. I look forward to what 2017 brings for your site!

  • Mrs. Picky Pincher Jan 14, 2017, 9:44 am

    Woohoo! Congrats on a great Q4! I hope to see you at FinCon as well. It’ll be my first time there so I’m a little nervous about it. 🙂

    I do SEO in my 9-to-5 if you need any free advice. 🙂 I recently overhauled Pinterest and it’s been kickass so far! I’m currently spending $3 a day for a week (a meager $15) to get about 50 people a day to my site from Pinterest. It’s great because they’re saving more of my pins, which means they’ll come back to the site even after the promotional pin ends. I’m promoting a pin for a free getting-out-of-debt guide and people are responding really well–it’s also building my email list. I hope that helps; good luck!

    • Distilled Dollar Jan 16, 2017, 12:26 pm

      Cool! Thanks for the Pinterest story, I’m sure it will help. 🙂

      As for FinCon, I know it will be a lot of fun! Look forward to meeting you as well.

  • Martin - Get FIRE'd asap Jan 14, 2017, 5:35 pm

    Nice one on turning down the sponsored posts that didn’t fit with your blog’s philosophy. I did the same a couple of times this year too. The revenue would be most welcome but to post something that doesn’t sit well with yourself or your readers is just selling out.

    Good luck on the 2017 goals. I look forward to hearing how they are coming along.

    • Distilled Dollar Jan 16, 2017, 12:30 pm

      Exactly! Well said! 🙂

      Thanks and best of luck on your journey in 2017.

  • Colin @ rebelwithaplan Jan 15, 2017, 12:02 am

    Looking forward to meeting you at FinCon17! I went for the first time to FinCon16 and it was a blast! SO WORTH THE INVESTMENT! I’m glad it’s being held in Texas this year.

  • Kale Jan 23, 2017, 10:45 pm

    Congratulations on your success! I’ve just created my new blogs Pinterest account and have been researching some tips on getting it going. If you google Pinterest for Travel Bloggers: Drive Traffic Like a BOSS by TheSweetestWay you’ll find a great article with some promotion ideas I never would have thought of. Getting onto group boards and scheduling pins in the evening hours have given me the best results so far. Good Luck, look forward to reading more on your site.

  • Steven Goodwin @ MyFamilyOnABudget Feb 11, 2017, 10:18 am

    Wow, you are very ambitious with your 2017 goals for the site! Man, this is great! Can’t wait to see your progress throughout this year! Keep up the great work!

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