Blog Income Report Q1 2017

2017 started off like a bat out of hell for Distilled Dollar. We’ve seen more visitors, pageviews, emails and revenue than all of last year. Here’s my Blog Income Report Q1 2017.

(You can view earlier blog income reports here)

Blog Income Report Q1 2017

I continue to treat my site as a privilege. It is a privilege that I get to research and write posts for you. This opportunity still feels new to me, so I’m glad we’re doing something right.

Here’s the breakdown of revenue, expenses, and net income for Q1:

Revenue – $1,083
Expenses – $177
Income – $906

For the first time in five, this blog income report is actually about income!

I’ll go into full details below on these numbers below along with an update on the 2017 blog goals.

Goals Update

Here’s a snapshot of the Blog’s viewership to date (my Google Analytics picture was not as good since I had an error in my reporting):

Blog Income Report Q1 2017 - Views
I’ve completely surprised myself with the consistency at which this site is posting:

Blog Income Report Q1 2017 - Posts

45,000 people have visited this year thanks to features on CNBC, Yahoo, MSN, CNBC again, LifehackerRockstar, TFD, CNBC again, and more…

The organic traffic also picked up which is crazy to see. SEO is still foreign to me but cool to see more visitors nonetheless!

Podcast Update

Podcast downloads have now reached over 150,000!!! Thank you for listening!

Out of 92 episodes as of today, the most popular one is:


We’re beyond thrilled with the success of our podcast and we just recorded another few weeks of episodes, including some great interviews on the horizon.

When I look back at the simple decision to invest my time and money into buying the mic, I am now thrilled with the decision to invest in myself.

More on Goals

It is a bit crazy to see how frequently we post here now. Back in the early days, once a week was a monumental stress. Now, we tripled our output and heavily reduced the associated stress.

A large help in all of this was developing a better appreciation for efficiency vs. effectiveness.

Okay, so now onto the main piece:

Blog Income Report Q1 2017

No doubt this is the part many scroll straight to:

Revenue of 1,083 is broken up as follows:

$470 – LendEDU who helped us identify the best rates possible for student loan refinancing.

$100 – Personal Capital which is the free tool I use to track my investments.

$200 – Sofi, who we ended up using to refinance our loans.

$205 – Ads which I’ve recently revamped and almost entirely removed. In the future, I’ll probably rely solely on products I recommend as opposed to spamming someone with new ads.

$108 – Miscellaneous between Amazon and ManageFlitter.

It was nice to see a “profit,” of 906, but I know all of that money will be utilized to further develop my site.

Of all the affiliates, manage flitter was cool to see. They were a big help early when I was spending way more hours on twitter than I’d like to admit.

My focus developing affiliate income is low for the moment. One of my goals this year is to explore ad options. So far, there has been no movement.

Book Reviews

Book reviews have been tremendous! …And I don’t use tremendous often.

It takes a lot out of me to prepare those reviews, so I’m glad people enjoy them. I’m excited at the next few I have in the work, but please keep sending me recommendations.

Rather than summarize the book, I prefer to discuss how the book changed my behavior and led to improvements in my ability to see opportunities or in my ability to save money or to invest, etc.

If we want the message of the book summarized, we could probably find a YouTube video covering it. But, if we want the message of the book internalized, then we take action and it helps to know how others took action.

Posting Frequency

Thank you to everyone who took my poll a few weeks back. Based on the feedback, I’ll be switching up my posting schedule to a longer post on Sundays and a shorter post on Thursday. Depending on the week, I might post on Tuesdays here and there. I’m excited to switch it up and see if you enjoy some of the longer Sunday posts coming soon.

We’ll be exploring more posting options and see which days resonate the most along with the frequency per week.

What’s Next?

Q1 provided a great surge in the front of the year and just before this site celebrated its first anniversary.

My focus now is maintaining the momentum and continuing to focus on the process as opposed to focusing on the results.

By focusing on activities within my control, I’m confident I’ll be able to keep pumping out interesting topics on money.

Thanks for making Q1 possible and I trust you’ll enjoy what’s in store for Q2!

Are these blog income reports helpful? Do you want to know more information about certain topics or less information about other talking points? What do you find useful?


15 comments… add one
  • Jay Apr 11, 2017, 6:56 am

    Great job Matt! Congratulations on sticking to your posting schedule and continually growing your blog. It’s great to see that you’re starting to get some traction in the form of positive income coming in. Keep it up!

  • Ryan @ Just Another Dollar Apr 11, 2017, 7:52 am

    Great to see that setting goals and sticking to your plan has resulted in some good income for the site! Keep up the good work!


  • Ms. Montana Apr 11, 2017, 8:43 am

    Congrats on Turing a profit! Q1 was the first time my site cleared a profit as well. It’s nice to have the hobby help pay for itself!

  • Matt @ Optimize Your Life Apr 11, 2017, 9:08 am

    Congrats! Turning a profit in barely over a year is pretty ridiculous for a blog. Nice work!

  • Cody @ Dollar Habits Apr 11, 2017, 11:55 am

    Congratulations on all the success for DD, Matt. It is very well-deserved. You offer a ton of value to your readers so it is really cool to see you begin to reap the rewards for your time and effort. Keep it coming, Sir!

  • Financial Panther Apr 11, 2017, 1:52 pm

    Awesome job Matt! The posting schedule you kept up was crazy! Especially with doing a podcast and working a full time job!

  • Matt @ Spills Spot Apr 11, 2017, 3:48 pm

    Awesome job Matt, congrats on the income! Interested to see your new posting schedule. Also really like the book reviews that you do because they’re unique, instead of just explaining the book’s content you go in-depth on the application.

  • Tawcan Apr 11, 2017, 5:24 pm

    Wow very impressive stuff. Congrats on the exposure and the 4 figure income!

  • Colin @ rebelwithaplan Apr 12, 2017, 4:25 pm

    Good job on generating a profit! I’ve been loving the podcast! Concise and to the point. I really liked the format of doing short episodes and then longer ones for the interviews.

  • The Grounded Engineer Apr 12, 2017, 9:17 pm

    Great job, Matt. You have a nice diversification of income on the blog too, which is nice because you won’t be too reliant on one revenue stream to make or break a month.

  • Right Hand Money Man Apr 18, 2017, 4:26 pm

    Congratulations Matt! Very encouraging to see your success, and I also love your take on book reviews. Not just giving the Clifs Notes, but actually giving unique insights. Keep up the good work!

  • Dollar Barrister Apr 18, 2017, 5:38 pm

    Congrats! Definitely encouraging to those of us who are just starting out!

  • Mike Apr 26, 2017, 12:42 pm

    Keep up the good work…regarding your posting schedule, do you find it easier to write posts during the week or the weekend?
    Take care,

    • Distilled Dollar Apr 26, 2017, 1:21 pm

      Hey Mike- the easiest time for me to write is first thing in the morning. I find that’s my best space to write – doesn’t matter if it is the weekend or weekday.

      That being said, I have written before at night and I feel it is just a personal choice for what works best for you.

  • Buy, Hold Long Apr 27, 2017, 7:42 am

    Congrats man well done to you

Leave a Comment

View the Best Finance Blogs