Another quarter is over for the Distilled Dollar household! The site has come a LONG way since it officially launched on March 14th of this year.

Thank you to everyone who visits Distilled Dollar. Seriously, THANK YOU!!! 🙂

This quarter the blog saw features on a lot of great sites, including The Huffington Post. I’m hoping my message will resonate with more people in the future as we all work to pursue financial independence.

Why Share my Blog Income Report?


My goal is to have this site be 100% transparent. If we were to write about money and not discuss our personal cash flows, then we would feel disingenuous.

I also enjoy sharing these stats because other bloggers reach out with recommendations on areas where I can improve. I also receive questions on how I can help others grow their site. A big shout out to Physician on Fire who pointed out an error I had in my Google Analytics. If I didn’t share my Blog Income report last time around, then I have no doubt, my GA would still be messed up.

I also frequently receive question on how I grew my site or my Twitter profile so fast. Luckily, I can refer everyone to prior blog reports or my free Twitter guide without needing to customize an email each time. Of course, I still end up giving tailored feedback, but as the site continues to grow, I’m sure a few readers will chime back here to see how our story has progressed.

Anyway, as with my Q3 net worth update, I’ve now babbled enough, so here’s what you’re all waiting to see…

Blog Income Report Q3 2016


Revenue: $549.05
Expenses: ($561.05)
Blog (Loss): ($12.00)

Before I dive into a breakdown of the revenue, you’ll notice my expenses are also quite high. As a blogger, I want to reinvest my earnings back into my site. I talk about this a bit in a recent guest post I did here.

The short recap is my site is generating revenue because readers find it valuable. I feel I owe it to myself and to my readers to reinvest those earnings back into making this site as great as possible.

The expenses are broken down as such: upgrading my theme ($264) , consulting services ($100), hosting fees ($35.85), & PayPal transfer fees ($14.20).

The revenue breakdown:


Sponsored Content & Ads – $403.94

Personal Capital – $100.00
Blue Apron – $45.00
Amazon Affiliate – $0.11
Total – $549.05 (Or a 2040% increase!!)

I’m happy to have started to earn some revenue from sponsored content, but I know I put my initial price too low. I’ve since closed on two more deals at higher rates but whether they pan out is still up in the air. It doesn’t make much sense to count future earnings until the cash is in the bank.

The Adwords revenue actually dropped since the last quarter. You may have noticed I removed all the Adword placements except for one small box at the very bottom of each page. I find this display is a much smoother experience for my readers.

You might not see it, but bloggers receive tons of emails each week asking for this type of arrangement. After filtering through them, there might be one out of a few dozen worth pursuing.

My only affiliate income from Flex Offers is thanks to Personal Capital. If you aren’t using this free wealth management tool, then sign up today via this free offer. You can view their recommended portfolio for free. It won’t cost you a dime and it takes 10 minutes to link your accounts. As far as I see it, you have nothing to lose, and only insight to gain (check out their cool Fee Analyzer tool).

We love Blue Apron! The cooking app has been a tremendous way for me and my fiancée to cook a delicious meal together. They provide us with all the fancy ingredients that we wouldn’t normally seek out. Each meal contains ~12-15 ingredients and everything is boxed up and fresh when we receive it. Check out my review of Blue Apron if you’re looking to expand your cooking skills. If you sign up with my special offer here, you receive your first box of meals for free.

Thank you to all the readers who end up taking me up on my book recommendations. You will not be disappointed. I’ve done a few book reviews recently as I’ve picked up my hobby of reading again. Let me know if you like them and I’ll keep doing them.

End of Year Goals


My goal is to end this year with my site looking exactly how I had imagined it at the beginning of the year. I want each page to be completed (e.g. why I use Personal Capital?). I look forward to having my content featured on more great blogs and, possibly, a few more news outlets.

The biggest goal for Q4 is to rebuild a pipeline of ready-to-publish content. By building the pipeline in Q4, I’m hoping to open up more time in Q1 so I can work on new projects for Distilled Dollar. As part of this initiative, I’ve also picked up a half dozen books that should help me develop a stronger site.

I’m in no particular rush as a good portion of my, “blogging,” time relates to reading and commenting on other sites. This type of activity doesn’t generate a ton of page views, but it makes the whole experience much more fun. Plus, I learn awesome money tips that we utilize to increase our savings rate even more.

In the end, the value I receive out of Distilled Dollar is directly proportionate to the value I provide to my awesome readers. I’ve received so much this year and I can’t wait to continue to give back in Q4 and 2017.

Thank you for making this blogging experience so enjoyable!

As a reader of Distilled Dollar, do you find value in these blog income reports? Do you want me to continue doing them at the start of each quarter?

-Matt
Master Distiller

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